How The Power Of The Crowd Is Changing The Retail Industry

The way that people go about buying products has changed drastically over the last five years. Today these purchases are affected by the “power of the crowd” which involves looking at reviews by other consumers which they put as much faith in as a recommendation by a friend. Some brands have taken advantage of this shift by creating marketing strategies that make use of consumer reviews, such as Fabletics. This brand, which was established in 2013, has exploded in growth since it was founded. Today it has more than a million members and brings in $235 million a year. One of the ways it has achieved phenomenal growth is by promoting users to review products on their website according to Corporate Marketing Officer Shawn Gold who works at Fabletics parent company TechStyle Fashion Group. He says that user reviews lead to their members buying more and being more loyal to this women’s fashionable activewear brand.

One recent study conducted by BrightLocal found that 84% of consumers trust the reviews they see online. This is especially important as most people no longer trust conventional advertising and marketing. Another finding was that half of the people in the survey look at online reviews on a regular basis and use it to determine whether or not they should do business with a company. Another surprising finding was that people place reviews even over what the price of a product is which store-mobile searches reveal.

Fabletics was the brainchild of the actress and well-known fitness buff Kate Hudson. She recently launched a line of clothes on Fabletics that was created by Demi Lovato. One of the main drives that Hudson has is for her brand to be all-inclusive and include fashions and sizes that fit any type of woman. She also is focused on providing activewear that is of good quality as well as having a reasonable price. Her model makes use of a Lifestyle Quiz which new users of Fabletics complete. This quiz determines what their fashion sensibility is so that users are shown clothing that will appeal to them personally which makes shopping the Fabletics website much easier and less time-consuming than other retailer websites.

In order to launch Fabletics, Hudson teamed up with TechStyle Group. TechSyle Group has been an online fashion retailer for a number of years and was founded by Adam Goldenberg and Don Ressler. It was founded on a principle of offering fairly priced clothing that will hold up and make a fashion statement when being worn.

Kim Dao Shows Us What Akihabara Is All About

Kim Dao is a popular lifestyle and fashion YouTuber. She currently lives in Japan and likes to show her viewers things to do around Japan, including one of her latest videos where she stays in Akihabara for the day with one of her friends as well as staying overnight.

The first thing Kim Dao and her friend do in Akihabara is stopping at the hotel they’ll be spending the night at, which is called a capsule hotel. This capsule hotel is one that only allows women and, as with all capsule hotels, it’s only meant to be slept in primarily as it is very small.

After leaving their capsule hotel, Kim Dao and her friend have fun in this district of Japan which is a hotbed of video games and anime. Including the hotel room, Kim Dao spends the whole day playing and shopping on a budget of $1000 yen, or about $100 dollars. They enjoy a great number of activities including shopping at a used video game shop which features games for older Nintendo consoles. Kim Dao and her friend also get to shop for video game related products like Pokemon stuffed animals and key chains.

Another activity that Kim Dao engages in is eating the food that is available in Akihabara There are a lot of foods available that are related to video games such as donuts that are colored like a Pokemon ball. For dinner, they challenge themselves to eat 50 Chicken McNuggets which they manage to do with some difficulty.


Fabletics Expands and Gets More Attention

Fabletics is the website that people are talking about when it comes to athletic clothing. This has become one of the most promising sites for the athletic clothing industry, and it appears that many people are impressed with how Kate Hudson is running things. She has created a website that allows women to order clothes online and also sign up for subscription services. There are a ton of clothing sites for women that are interested in this type of clothing, but Fabletics has appeared to be one of the most resourceful sites for variety.


There are a wide range of clothing options that make it one of the biggest athletic clothing sites on the web. What Kate Hudson is doing with all of this variety is luring customers through reverse show rooming. She is giving customers a chance to see what is available on the site, and in many instances that lures more customers to the physical stores. Kate Hudson has been working on getting more of the brick-and-mortar stores and place, and she is well aware that consumers are interested in what her company has to offer. She is taking time to carefully plot out where her next stores will appear. She has been a big fan of building her brand through social media, and this has been the way that she has successfully promoted the website within the last several years. Customers in areas that have upcoming stores are going to see more offline marketing campaigns because she is coming to certain cities. She has plans to do more marketing on television and promote the brand more with print ads and magazines now that consumers are going to have more opportunities to shop in stores.


Fabletics has become an exciting part of the clothing industry because there is a celebrity attached to the brand. Kate Hudson has been in many movies, and she is easily recognizable by most of the people that are buying her clothes. She is well aware that her fans may have the desire to wear what she wears, and that is why she has developed an activewear line as part of the Fabletics clothing line. She has also sprinkled this website with an assortment of her own personal favorites that are highlighted on this website. That makes it easier for her fans that are interested in clothing that she likes to emulate her style.